元素·氛围·形态·成本:书籍设计阶段之四要素

ELEMENT,ATMOSPHERE,FORM AND COST:FOUR ELEMENTS IN THE STAGE OF BOOK DESIGN

在书籍设计的中间阶段,元素、氛围、形态、成本是设计师需要重点考虑的四个要素。对元素的选择和应用,是设计实践的具体体现;对氛围的营造,可以体现出设计师所表达的图书内容方向和对读者情绪的影响;对形态的尝试,可以呈现图书的多种面貌,设计师可从中择优选用。此外,对成本的控制也需要考虑,这是一种约束中的施展,也是思路的现实落地。

In the middle stage of book design,the elements,atmosphere,form,cost are the four elements that designers need to focus on.The selection and application of the elements are the concrete embodiment of the design practice,the construction of the atmosphere can reflect the direction of the content of the book expressed by the designer and the influence on the reader’s emotion,the attempt of the form,the book can present a variety of faces,designers can choose from the best.In addition,the cost of control also need to be considered,it is a constraint in the exercise,is the reality of thinking.