基于“人、物、场”的乡村AR剧本游体验设计——以余杭纸伞AR剧本游为例

AR SCRIPT TOUR RURAL CULTURAL TOURISM EXPERIENCE DESIGN BASED ON“PEOPLE,THINGS,AND FIELDS”—TAKING YUHANG PAPER UMBRELLA AR SCRIPT TOUR AS AN EXAMPLE

本文从“人、物、场”的关系构建出发,针对乡村AR剧本游所涉及的人、物、场要素进行解构、重构、创构,以余杭纸伞非遗AR剧本游体验设计为例,探索面向Z世代的乡村文化旅游数字化可持续设计路径。通过增强现实技术带来的虚实融合的沉浸式互动体验与乡村特色文化剧本内容创意结合形成AR剧本游设计对乡村文旅体验提升,AR虚实场景叠加带来的多元创新游戏化体验可激活年轻群体对乡村文化的好奇与深度体验互动,助力乡村非遗文化传播与传承发展,推动乡村传统文化的可持续发展。

From the construction of the relationship between“people,objects,and fields”,this article deconstructs,reconstructs,and creates the elements of people,objects,and fields involved in rural AR script tourism.Taking the experience design of Yuhang Paper Umbrella Intangible Cultural Heritage AR script tourism as an example,it explores the digital sustainable design path of rural cultural tourism for Generation Z.By combining the immersive interactive experience of virtual and real integration brought by augmented reality technology with the creative content of rural characteristic cultural scripts,AR script game design enhances the rural cultural and tourism experience.The diverse and innovative gamified experience brought by the superposition of AR virtual and real scenes can activate the curiosity and deep experience interaction of young people towards rural culture,assist in the dissemination and inheritance of rural intangible cultural heritage,and promote the sustainable development of rural traditional culture.