乡村振兴视域下盘县火腿产业发展研究

该项目以贵州省盘州市特产盘县火腿为例,旨在扩展盘县火腿销售渠道,发展当地经济。基于新媒体宣传方式,使盘县火腿出现在大众视野,充分发挥盘县火腿资源优势,建立线上线下相结合的多元营销模式,推动盘县火腿的产业化进程,发展当地农产品经济的同时,也为实现乡村振兴提供参考。

Taking Panxian ham,a specialty of Panzhou City,Guizhou Province,as an example,the project aims to expand the sales channels of Panxian ham and develop the local economy.Based on the new media publicity,Panxian ham appears in the public view,gives full play to the advantages of Panxian ham resources,establishes a multiple marketing model combining online and offline,promotes the industrialization process of Panxian ham,and develops the local agricultural product economy.At the same time,it also provides a reference for the revitalization of the countryside.