北京冬奥会背景下我国冰雪经济发展研究

Research on the development of China's ice and snow economy under the background of the Beijing Winter Olympics

分析北京冬奥会对我国冰雪经济的促进价值和未来发展路径,以期为实现我国冰雪经济持续发展提供启示。结果显示:北京冬奥会对体育经济的促进价值主要有创造就业空间,扩大体育旅游消费,促进冰雪相关产业融合,拉动冰雪制造业发展,冬奥遗产辐射相关产业发展。北京冬奥会背景下我国冰雪经济发展的阻滞因素为冰雪产业供给尚未满足大众需求,我国冰雪经济缺乏系统长效规划,冰雪相关产业融合度尚低,本土化冰雪产业缺乏核心科技。北京冬奥会背景下我国冰雪经济可持续发展路径包括科学规划,统筹后冬奥时期冰雪经济发展;优化冰雪供给,精准对接游客需求;融合共享,拓宽冰雪经济产业链;技术驱动,打造国产化冰雪经济品牌。

This paper studies the promotion value and future development path of Beijing Winter Olympic to China's ice and snow economy,in order to provide enlightenment for the sustainable development of China's ice and snow economy.The research believes that the promotion value of the Beijing Winter Olympics to the sports economy mainly includes creating employment space,expanding sports tourism consumption,promoting the integration of snow and ice related industries,driving the development of snow and ice manufacturing industry,and the development of related industries radiated by the Winter Olympic heritage.Under the background of Beijing Winter Olympics,the retarding factor of China's ice and snow economy development is that the supply of ice and snow industry has not met the public demand;China's ice and snow economy lacks systematic long-term planning;the integration degree of ice-snow related industries is still low;the localized ice and snow industry lacks core technology.Sustainable development path of China's ice and snow economy under the background of Beijing Winter is:scientific planning and overall development of ice and snow economy in the post-Winter Olympics period;optimizing the supply of snow and ice to accurately meet the needs of tourists;integration and sharing,broadening the industrial chain of ice and snow economy;technology-driven,and to create a domestic snow and ice economic brand.