生态位视角下我国省域跨境电商产业竞争力评价分析

Evaluation of the competitiveness of China′s provincial cross-border e-commerce industry from the perspective of ecological niche

基于生态位理论构建跨境电商产业竞争力评价指标体系,运用生态位态势、宽度及重叠度模型对2016—2021年我国30个省份的跨境电商产业竞争力进行测算分析,结果发现:我国跨境电商产业的发展呈现出强者越强、弱者越弱的两极分化现象,空间上则呈现出由东向西逐级递减的梯度分布特征;我国各省市跨境电商产业重叠度较高、空间布局过于同构和零散、部分城市间存在高度竞争。最后基于研究结果,针对性地提出了强化区域辐射作用、优化要素资源配置、实行差异化发展等对策。

This paper constructs the competitiveness evaluation index system of cross-border e-commerce industry based on the ecological niche theory.It calculates and analyses the competitiveness of cross-border e-commerce industry in 30 provinces and cities in China from 2016 to 2021 using the trend,width and overlap model of ecological niche.The results show that in the development of China′s cross-border e-commerce industry,there exists a polarization phenomenon that makes the strong stronger and the weak weaker,and there are gradient distribution characteristics from east to west.At the same time,the overlap degree of cross-border e-commerce industries in China′s provinces and cities is high,the spatial layout is homogeneous and scattered,and the competition between some cities is fierce.Finally,based on the results,some countermeasures are put forward such as strengthening the regional diffusive effect,optimizing the allocation of factor resources,and implementing the strategy of differentiated development.