乡村振兴视域下红色文化和旅游深度融合的困境与突破——以赣东北地区为例

The Dilemma and Breakthrough of the Deep Integration of Red Culture and Tourism from the Perspective of Rural Revitalization--A Case Study of Northeast Jiangxi Province

赣东北地区的乡村有着丰富且独特的红色旅游资源,但在实际开发中,却存在红色资源保护不充分、红色旅游主题不突出、市场竞争激烈等问题。对此,文章基于乡村振兴视域,通过梳理赣东北地区红色文化和旅游资源发展现状,剖析红色文化和旅游深度融合的困境,从旅游定位、资金投入、产业模式、主题特色、推广渠道、服务质量、区域联动开发、资源整合等维度,提出推进赣东北地区红色旅游发展的突破策略。

The countryside in northeastern Jiangxi Province has abundant and unique red tourism resources.But there are problems in the actual development,such as insufficient protection of red resources,lack of prominent red tourism theme,and fierce market competition.In this regard,based on the perspective of rural revitalization,this paper analyzes the dilemma of the deep integration of red culture and tourism by combing the development status of red culture and tourism resources in northeast Jiangxi,and puts forward a breakthrough strategy to promote the development of red tourism in northeast Jiangxi from the dimensions of tourism positioning,capital investment,industrial model,theme characteristics,promotion channels,service quality,regional linkage development,and resource integration.