全球化背景下中国流行色本体性的构建叙事

The Construction Narrative of the Ontology of Chinese Popular Colors in the Context of Globalization

本文通过梳理和分析上世纪60年代以来中国流行色的发展叙事,阐述流行色本体性意识在这一过程中的变化和作用。本文首先提出国际流行色广泛传播导致的中国本体性减弱的问题,接着从时间线的角度分析了中国为应对本体性减弱作出的努力,随后总结不同学者对流行色本体性的判断,最后得出基于本体性的中国流行色在未来的发展方向。

By combing and analyzing the development of Chinese pop colors since the 1960s,this paper describes the changes and role of pop color ontological awareness in this process.The paper first raises the issue of China's ontological weakening due to the widespread dissemination of international popular colors,then analyzes China's efforts to cope with the ontological weakening from the perspective of a timeline,then summarizes different scholars'judgments on the ontological nature of popular colors,and finally concludes the direction of the development of China's popular colors based on ontological nature in the future.