色彩心理学在公共艺术交互项目中的运用探究

Research on the Application of Color Psychology in Public Art Interactive Projects

公共艺术作为一种开放性、综合性强的艺术形式,在提升社区活力,促进社会互动、展现区域文化等方面发挥着重要作用。公共艺术通过作品呈现,充分调动群众的互动性和参与度,将作品、群众、空间环境等三者融合,实现相互交融、沟通和影响,这也是公共艺术交互项目的特性所在。而色彩作为最直观的表现形式,在公共艺术交互项目中至关重要。本文从色彩心理学的角度,研究公共艺术交互项目与色彩的内在联系,从作品的色彩表达切入,挖掘公共艺术在色彩方面所呈现的情感、认知和行为,引发公众共鸣,实现公共艺术的社会性交互。

Public art,as an open and comprehensive form of art,plays an important role in enhancing community vitality,promoting social interaction,and showcasing regional culture.Public art,through the presentation of works,fully mobilizes the interactivity and participation of the masses,integrates works,the masses,and the spatial environment,achieving mutual integration,communication,and influence.This is also the characteristic of public art interaction projects.Color,as the most intuitive form of expression,is crucial in public art interaction projects.This article studies the internal connection between public art interaction projects and colors from the perspective of color psychology.Starting from the expression of colors in works,it explores the emotions,cognition,and behavior presented by public art in terms of colors,triggers public resonance,and achieves social interaction of public art.