新疆外贸企业数字化转型动因、路径与政策建议

Motivation,Path and Policy Recommendations of Digital Transformation of Foreign Trade Enterprises in Xinjiang

近年来,全球数字贸易蓬勃发展,跨境电商为我国外贸企业转型和升级提供了新方向。新疆作为“丝绸之路经济带”核心区,外贸发展势头强劲。基于现阶段新疆数字经济和外贸发展情况,分析新疆外贸企业数字化转型的动因,通过梳理中粮屯河番茄业务全产业链数字化转型案例,总结了新疆外贸企业数字化转型的可选路径,进而剖析当前新疆外贸企业数字化转型面临的困境,提出了完善数字配套基础设施建设、健全资金保障机制、开展外贸新业态新模式专业人才培养等政策建议。

In recent years,global digital trade has flourished,and cross-border e-commerce has provided new directions for the transformation and upgrading of China's foreign trade enterprises.As the core area of the“Silk Road Economic Belt”,Xinjiang has a strong momentum of foreign trade development.Based on the current situation of Xinjiang's digital economy and foreign trade development,this paper analyzes the reasons for the Digital transformation of Xinjiang's foreign trade enterprises.By sorting out the Digital transformation paths of COFCO Tunhe tomato business in the whole industrial chain,this paper summarizes the alternative paths of Digital transformation of Xinjiang's foreign trade enterprises,and then analyzes the current difficulties faced by Xinjiang's foreign trade enterprises in Digital transformation.It proposes to improve the construction of digital supporting infrastructure,improve the funding guarantee mechanism Suggestions for cultivating professional talents in new forms and models of foreign trade.