仪式感视角下旅游产业发展的价值逻辑、现实问题与发展路径

The Practical Problems,Value Logic and Development Path of Tourism Industry Development from the Perspective of Sense of Ceremony

当追求仪式感成为旅游者旅游消费的重要动机,如何满足旅游者的旅游期望,就成为旅游产业发展必须重视的新课题。旅游仪式感的塑造既是旅游者对旅游地提出的新要求,也是旅游产业追求高质量发展的必由路径。围绕当下旅游产业发展存在的文化价值缺失、文化符号挖掘不足等问题,探讨以仪式感赋能旅游产业发展的价值逻辑,提出从精准嵌入文化内涵开发有特色的旅游仪式活动、规范设计展演体系展示旅游地仪式活动、创造仪式性环境为旅游地仪式活动营造氛围、凭借新媒体手段为旅游地仪式活动造势等方面实现旅游产业高质量发展的具体路径。

When the pursuit of sense of ceremony has become an important motivation of tourists travel consumption,how to meet tourists travel expectations has become a new topic that must be paid attention to in the development of tourism industry.The shaping of sense of tourism ceremony is not only a new requirement for tourists to travel places,but also a necessary path for tourism industry to pursue high-quality development.Focusing on the problems such as lack of cultural value and insufficient mining of cultural symbols in the current development of tourism industry,the value logic of empowering the development of tourism industry with ritual sense was discussed in this paper.The specific paths to achieve high-quality development of tourism industry from four aspects were put forword,such as accurately embedding cultural connotations to develop characteristic tourism ceremony activities,designing the exhibition system normatively to display ceremony activities of tourism district,creating a ceremonial environment to create an atmosphere for ceremony activities of tourism district,and relying on new media means to create a publicity for ceremony activities of tourism district.