消费者行为学课程思政建设的探讨

Research on the Construction of Consumer Behavior Course Civics and Politics

消费者行为学是关于市场和商业的课程,与公平、道德和社会责任等思政元素密切相关,实施课程思政具有重要意义。本文从消费者行为学课程特点分析入手,对该课程思政教学现状进行剖析,从课程教学标准、教师意识、学生认知、教学评价等方面探讨课程思政建设措施。

Consumer Behavior is a discipline about market and business,which is closely related to fairness,morality,social re-sponsibility and other elements of ideology,and the implementation of course ideology is of practical significance.In this paper,starting from the analysis of the characteristics of the consumer behavior course,we analyze the current situation of the course’s Civic-Political teaching,and discuss the measures for the construction of the course’s Civic-Political construction in terms of the course’s teaching standards,teachers’awareness,students’cognition,and teaching evaluation.