共同富裕视域下浙江乡村旅游发展——以丽水松阳为例

On the Development of Rural Tourism in Zhejiang Province from the Perspective of Common Prosperity-Taking Songyang County as an Example

共同富裕背景下,旅游业发展有了新机遇、新方向、新使命和新要求。浙江松阳践行“绿水青山就是金山银山”的理念,大力发展乡村旅游,为旅游业发展提供了可借鉴经验。乡村旅游产业发展是否兴旺,社区居民满意度是衡量的根本标尺。浙江乡村旅游地要构建产业融合的乡村旅游发展模式,探索乡村旅游吸引物产权制度,培育乡村旅游领军人才,深度挖掘乡村文化,做好乡村旅游新媒体营销;要把握时代赋予的重大历史机遇,积极响应共同富裕的要求,进行产业升级,扩大其经济和社会效益,提升居民满意度,促进共同富裕示范区建设。

From the perspective of common prosperity,the development of tourism has ushered in new opportunities,new directions,new missions and new requirements.Adhering to the concept of "Lucid waters and lush mountains are invaluable assets",the Songyang County in Zhejiang Province develops rural tourism vigorously,thus providing a reference experience for the development of tourism.Whether the development of the rural tourism industry is prosperous or not,the satisfaction of community residents shall be the fundamental yardstick for measuring.The rural tourism in Zhejiang should be committed to building a rural tourism development model with industrial integration,exploring the attraction property rights system of rural tourism,cultivating leading talents in rural tourism,digging deeply into rural culture,and improving the marketing of new media for rural tourism;it is also necessary to seize the major historical opportunities of the times,actively respond to the requirements of common prosperity,carry out industrial upgrading,expand its economic and social benefits,enhance residents'satisfaction,and promote the construction of a demonstration zone of common prosperity.