数字化战略视域下的湖州文化海外传播媒介探索

Exploration of Overseas Communication Media for Huzhou Culturefrom the Perspective of Digital Strategy

随着科技的迅猛发展和新媒体力量的不断壮大,利用数字化和跨媒介手段推进湖州文化的海外传播已成为必然趋势。湖州蕴藏着丰富的文化资源,如书画、蚕丝绸、湖笔以及茶文化,这些璀璨的文化瑰宝具有重要价值,亟待在国际舞台上绽放其独特魅力。探索高效的数字化海外传播媒介,不仅有助于提升湖州文化的国际知名度和影响力,还能加强湖州与海外地区的文化交流与合作,推动文化多样性和包容性发展。通过新媒体、新技术、新形式和新内容的融合与创新,湖州文化有望实现前所未有的传播突破,成为世界文化交流中不可或缺的一环。

With the rapid development of technology and the growing power of new media,it has become an inevitable trend to utilize digital and cross-media means to promote the overseas dissemination of Huzhou culture.Huzhou is rich in cultural resources,such as calligraphy,painting,silk,Huzhou writing brush,silk fabrics,and tea culture.These splendid cultural treasures possess significant value and are eagerly awaiting to unleash their unique charm on the international stage.The efficient digital overseas communication media will not only help enhance the international reputation and influence of Huzhou culture but also strengthen cultural exchanges and cooperation between Huzhou and overseas regions,promoting cultural diversity and inclusive development.Through the integration and innovation of new media,new technologies,new forms,and new content,Huzhou culture is expected to achieve unprecedented communication breakthroughs and become an indispensable part of world cultural exchanges.