旅游歌曲对丽江市地方形象构建研究

A Study on the Construction of Tourism Image of Lijiang City by Tourism Songs

音乐与地方互相创造彼此,独特的地域风土激发着音乐创作,所创音乐又不断的塑造着地域形象,音乐所塑造的地方意象激发听者对该旅游地的依恋与向往。旅游歌曲在提升区域旅游目的地形象方面发挥着至关重要的影响。为研究和探讨旅游歌曲对丽江形象的构建,通过影视剧、地方宣传片、QQ音乐、百度音乐、相应书籍以及抖音等短视频、百度等其他互联网媒体进行筛选、收集与分析,对114首丽江旅游歌曲进行词频分析,从而得出丽江旅游歌曲对区域的意象构建。在自然意象构建方面,歌词构建的区域自然意象与丽江市自然特点息息相关;在人文意象方面,丽江旅游歌曲构建出一个多民族的“家”的、“爱情”的人文意象。

Music and place create each other,the unique local conditions inspire music creation,and the music creates the region image unceasingly.The local image created by the music stimulates the listener's attachment and yearning for the tourist destination.Tourism songs play a vital role in promoting the image of regional tourism destinations.To study and explore the construction of the image of Lijiang through travel songs,short videos,such as TV shows,local propaganda videos,QQ Music,Baidu music,books and Douyin,are filtered,collected and analyzed in conjunction with other Internet media such as Baidu’s search engine,word frequency analysis of 114 Lijiang travel songs was conducted to obtain the image construction of Lijiang travel songs.In terms of the construction of natural images,the lyric construction of regional natural images is closely related to the natural characteristics of Lijiang,and in terms of human images,Lijiang travel songs build a multi-ethnic“Home”,“Love”of the humanistic image.