数商兴农新业态下农商文旅融合的路径研究

Research on the Path of the Integration of Agriculture,Commerce,Culture and Tourism under the New Mode of Digital Commerce Revitalizing Agriculture

数商兴农是农村电子商务发展的重要方向,强调利用数字技术将商业与乡村产业进行深度融合。在构建数商兴农新业态过程中,应当充分利用数据、技术、智力三大赋能要素,通过数智赋能的连接、互动和聚变三大赋能作用,推进农商文旅融合的数据共享、数实融合及数字生态的建设,从而助力乡村数商兴农的突破,推动乡村三产融合的落地。

The mode of digital commerce revitalizing agriculture is an important direction for the development of rural e-commerce.It emphasizes the use of digital technology to deeply integrate business with rural industries.In the process of building the mode of digital commerce revitalizing agriculture,It should take full use of the three empowering elements of data,technology and intelligence,and promote the data sharing,data and reality integration and the construction of digital ecology of the integration of agricultural commerce,culture and tourism through the three empowering roles of connection,interaction and fusion of digital intelligence,so as to help the breakthrough of rural digital commerce to promote agriculture and promote the integration of rural three industries.