农产品直播电商发展中存在的困境及对策

The Dilemmas and Countermeasures in the Development of Agricultural Product Live Broadcasting E-commerce

乡村振兴战略计划的提出,使农产品直播电商扶持力度加大。科学认知农产品直播电商发展价值,强化系统性分析,可发现现阶段农产品直播中缺少专业直播人才、产品质量有待优化、配套设施并不完善、直播模式缺乏创新等问题。文章将从加强对直播电商人才培育、加强对农产品品质的关注、健全农产品直播营销体系、创新农产品直播电商模式四方面入手,加强对问题的针对性化解,以促进农产品直播电商迈向新的发展台阶。

The proposal of the rural revitalization strategy plan has increased the support for live streaming e-commerce of agricultural products.By scientifically understanding the development value of agricultural product live streaming ecommerce and strengthening systematic analysis,it can be found that there is a lack of professional live streaming talents,product quality needs to be optimized,and supporting facilities are not perfect in current agricultural product live streaming.The paper will start from four aspects:strengthening the cultivation of live streaming e-commerce talents,strengthening attention to the quality of agricultural products,improving the agricultural product live streaming marketing system,and innovating the agricultural product live streaming e-commerce model.It will strengthen targeted solutions to problems,in order to promote the development of agricultural product live streaming e-commerce to a new level.