摘要
经济发展和生活水平的提升推动了旅游业的迭代更新,人们对旅游的需求发生了变化,更加追求个性化和便捷性。Citywalk作为一种新型城市微旅游形式,因其灵活性和体验性,受到了青睐。本研究旨在深入分析Citywalk在南京的发展现状,观察南京市居民对Citywalk的认知行为现状,挖掘Citywalk行为的影响因素,总结Citywalk参与者的特征与付费意愿,探究Citywalk未来发展方向,为Citywalk的创新发展提供参考。
The advancement of economic development and the improvement of living standards have driven the iterative update of the tourism industry,changing people’s demands for tourism towards more personalized and convenient experiences.Citywalk,as a new form of urban micro-tourism,has become favored due to its flexibility and experiential nature.This study aims to deeply analyze the current development status of Citywalk in Nanjing,observe the current status of Nanjing residents'cognitive behaviors towards Citywalk,identify the factors influencing Citywalk behavior,summarize the characteristics and payment willingness of Citywalk participants,and explore future development directions for Citywalk.This study can provide a reference for the innovative development of Citywalk.
作者
顾艾嘉
Aijia Gu(School of Management,Nanjing University of Posts and Telecommunications,Nanjing,Jiangsu,21000,China)
