数字人的去私密化:智媒时代的隐私困境与化解路径

The De-privacy of the Digital Human: Privacy Dilemma and the Solution Pathin the Era of Intelligent Media

在数字化社会中,数字人作为自然人的虚拟替身,参与各种公共事务,在社会生活中持续发挥着重要作用。随着智媒时代的到来和全社会数字化水平的不断提高,对数字人数据的深度挖掘和不断扩散,导致去私密化的场景持续出现,给自然人的隐私带来了严重侵扰。基于这种社会现象,传统的隐私保护措施已难以真正有效地发挥作用。数字人的去私密化带来的隐私困境可以通过更全面科学地执行知情同意原则、共建良好的科技伦理秩序以及合法收集和使用公民数据等方面寻找化解方案。

In the digital society,as a virtual substitute of natural persons,digital people participate in various public affairs and play an important role in social life.However,with the advent of the intelligent media era and the continuous improvement of digitalization levels in the entire society,deep mining and continuous dissemination of data related to digital humans have led to the continuous appearance of de-privacy scenarios,causing severe intrusions into the privacy of natural persons.Based on this situation,traditional privacy protection measures are hard-pressed to genuinely function effectively.Solutions to the privacy dilemma brought about by the de-privacy of digital humans can be sought from aspects as the more comprehensive implementation of the informed consent principle,joint construction of good technological ethical order,and legal collection and use of citizens’data.