数字经济下中国农业技术推广的现实约束与国际启示

Realistic Constraints and International Enlightenment of Agricultural Technology Popularization in China under Digital Economy

进入数字经济时代,农业技术推广需要新的思考。本文基于微信、抖音大数据分析了中国农业技术关注者的客户画像,总结了传统与数字农业技术推广模式各自存在的现实约束,并进一步学习国际经验,提出了具体建议。研究发现:释放政府压力、关注农户需求和开发农业数字经济是农业技术推广发展的世界趋势;中国农户对农业技术的关注具有时间性特点,农业大省、四线城市及老年人、男性关注农业技术的势力最强。本文提出一种集约化的“整合小院”农业技术推广模式。这些经验和见解有助于中国农业技术推广工作获得更好的效果。

Entered the era of digital economy,agricultural technology popularization needs new thinking.Based on WeChat and Tik Tok Big Data,this study analyzed the customer portraits of agricultural technology followers in China,summarized the realistic constraints of traditional and digital agricultural technology popularizarion models,further studied international experience,and put forward specific suggestions.It is found that,releasing government pressure,paying attention to farmers’needs and developing agricultural digital economy are the world trends of agricultural technology popularization and development.Farmers in China pay attention to agricultural technology with the characteristics of timeliness,and agricultural provinces,fourth-tier cities,the elderly and men pay the strongest attention to agricultural technology.Finally,an intensive“integrated small courtyard”agricultural technology popularization model was put forward.These experiences and opinions are helpful for Chinese agricultural technology popularization to achieve better results.