中国文化产业传播中华文化的叙事学路径探索

The Exploration of the Narrative Path for Chinese Cultural Industry to Spread Chinese Culture

国家文化软实力竞争的关键在于文化传播力的塑造,这必然落脚在“讲故事”上。采用叙事学的观察视域,可以洞察文化产业所生产的内容对于文化传播的影响作用,更能洞见讲好故事的奥秘。故事魔力引动文化生产与传播,故事情怀激发文化消费与分享,中国文化产业要通过讲好中国故事传播中华文化。文化产业要发掘中国故事,注重题材选择;讲好中国故事,注重内容创造;传播中国故事,对内对外双向统一。

The key to the competition of national cultural soft power lies in the shaping of cultural communication power,which must be based on storytelling.From the perspective of narratology,we can have an insight into the influence of the content produced by the cultural industry on cultural communication,and we can also have an insight into the mystery of telling good stories.Story magic drives cultural production and dissemination,and the sentiment of storytelling stimulates cultural consumption and sharing.Chinese cultural industry should spread Chinese culture by telling Chinese stories well.The cultural industry should explore Chinese stories and pay attention to the choice of themes;tell Chinese stories well and pay attention to content creation,propagate Chinese stories and unify both internally and externally.