公共图书馆地方文献阅读推广品牌建设探索——以山西省图书馆为例

Exploration of Brand Building for Promoting Local Literature Reading in Public Libraries:Taking Shanxi Library as an Example

地方文献作为反映地方文化的重要文献资源,对于弘扬优秀传统文化,建设“书香中国”具有积极意义。通过对山西省图书馆地方文献阅读推广过程中的品牌建设现状和取得效果进行介绍与分析探讨,提出公共图书馆开展地方文献阅读推广工作的新视野和可操作性建议,以期为地方文献阅读推广工作提供有益借鉴,使地方文献在全民阅读中发挥应有作用,展现自身价值。

Local literature,as an important resource reflecting local culture,has positive significance in promoting ex⁃cellent traditional culture and building a“bookish China”.This paper introduces and analyzes the current situation and re⁃sults of brand building in the process of reading and promoting local literature in Shanxi Library,and proposes new per⁃spectives and actionable suggestions for public libraries to carry out local literature reading promotion work.The aim is to provide useful reference for local literature reading promotion work,so that local literature can play its due role in national reading and demonstrate its own value.