贵州发展新茶饮的对策建议

Countermeasures and Suggestions for Developing New Tea Drinks in Guizhou

近年来,新茶饮快速发展,成为茶产业链的重要赛道。贵州是产茶大省,茶园面积全国第一,为保障茶园的经济效益,应加快在新茶饮市场的产业布局和发展。本文在前人研究的基础上结合新趋势,进一步阐述了新茶饮的概念,分析了国内、省内新茶饮的行业现状以及贵州发展新茶饮的优势,在此基础上提出了贵州发展新茶饮的建议。

In recent years,the new tea drink has developed rapidly and become an important track of the tea industry chain.Guizhou is a large tea-producing province,and the tea garden area ranks first in China.In order to ensure the economic benefits of the tea garden,it is necessary to accelerate the industrial layout and development in the new tea drinking market.On the basis of previous studies,this paper combines with the new trend,further expounds the concept of new tea,analyzes the current situation of new tea industry in China and in the province,the advantages of new tea development in Guizhou,and puts forward suggestions on the development of new tea in Guizhou.