高质量发展背景下高校图书馆阅读文化品牌建设

University library reading culture brand construction under the background of high quality development

高质量发展将成为新一轮图书馆事业发展的主基调。为解决阅读推广发展困境,推动高校图书馆阅读推广工作高质量发展,文章阐述了阅读文化品牌的概念内涵和建设模式,采用案例研究法,以太原科技大学图书馆阅读推广活动案例为研究对象进行案例描述和分析,在此基础上从科学发展路线、项目管理模式、读者阅读需求3方面为阅读文化品牌建设建言献策,提供有益参考。

High quality development will become the main keynote of the new round of library development.In order to solve the dilemma of the reading promotion development and promote the high quality development of university library reading promotion,this paper expounds the concept connotation and construction mode of reading culture brand,uses the case study method,taking the reading promotion activities of Taiyuan University of Science and Technology Library as the research object to describe and analyze the case,on this basis,suggestions for the construction of reading culture brand are provided from three aspects:scientific development route,project management mode,and readers’reading needs.