公共图书馆文旅融合的实践与思考--以广州公共图书馆为例

Practice and Thinking on Culture and Tourism Integration:Taking Guangzhou Public Libraries for Examples

以广州市包括2所市级公共图书馆、11所区级公共图书馆及部分文旅特征明显的分馆为调研样本,采用文献调查法、网络调查法、问卷调查法、深度访谈法、比较研究法对以上公共图书馆的文旅融合现状进行全面调查后,从建筑设计、资源服务、管理机制、品牌塑造、反馈评估5个维度对广州公共图书馆文旅融合的实践现状进行比较、分析,总结其文旅融合的实践特点,并提出相关启示和建议,以期为公共图书馆文旅融合高质量发展提供建设思路。

This paper takes 2 municipal public libraries,11 district-level public libraries and some branch libraries with obvious cultural and tourism characteristics in Guangzhou as the research sample,and uses the litera-ture survey method,network survey method,questionnaire survey method,in-depth interview method and comparative research method to comprehensively investigate the current situation of cultural tourism integra-tion of the above public libraries,and compares and analyzes the practice status of cultural tourism integra-tion of Guangzhou public libraries from five dimensions:architectural design,resource service,management mechanism,brand building and feedback evaluation This paper summarizes the practical characteristics of culture tourism integration,and puts forward relevant enlightenment and suggestions,in order to provide construction ideas for the high-quality development of culture tourism integration in public libraries.