民族地区高校图书馆红色文化推广路径思考

The Promotion Strategy of Red Culture in University Libraries in Ethnic Areas

利用网络调研、问卷调查、实地考察、案例对比分析等方法,对5个少数民族自治区本科院校图书馆开展红色文化主题活动的现状进行分析归纳。研究发现少数民族地区高校图书馆举办的红色文化主题相关活动存在缺乏特色、互动性不强、效果不明显、新媒体运营能力不足、红色资源利用率低等问题。从搭建民族地区红色文化资源宣传平台、加强顶层设计构建长效机制、打造红色文化育人系列品牌活动、利用新媒体传播媒介拓展红色文化传播阵地、将红色资源与主题活动相结合等方面探索西部少数民族地区高校图书馆红色文化推广创新路径。

This article uses methods such as online research,questionnaire survey,field investigation,and case compar-ative analysis to analyze and summarize the current situation of red culture theme activities carried out by undergraduate libraries in five ethnic minority autonomous regions.Research has found that red culture theme activities held by university libraries in ethnic minority areas lack distinctive features,weak interac-tivity,unclear effects,insufficient new media operation capabilities,and low utilization of red resources.Ex-plored innovative paths for promoting red culture in university libraries in western ethnic minority areas,in-cluding building a platform for promoting red cultural resources in ethnic regions,strengthening top-level design to build a long-term mechanism,creating a series of red cultural education brand activities,expand-ing the red cultural dissemination battlefield through new media communication media,and combining red resources with theme activities.