公共图书馆知识类短视频生产实践与叙事逻辑探究--基于抖音短视频平台

Research on the Production Practice and Narrative Logic of Knowledge Short Video in Public Library:Based on Tiktok Short Video Platform

当前我国知识类短视频呈井喷式发展趋势,作为发展前景最广阔的短视频类型之一,图书馆需乘势而上,聚焦知识类短视频的生产与传播实践,探索以公共图书馆为视角的知识类短视频叙事模式。在分析我国公共图书馆热门知识类短视频的生产特点基础上,建构以视角框架、话语框架、结构框架、语法框架为一体的叙事模型,为公共图书馆优化知识类短视频的布局和发展提出参考,旨在更好地实现知识生产与传播效果。

At present,our country knowledge-based short video shows a blowout development trend.As one of the most promising short video types.Libraries need to take advantage of the situation,Focusing on the production and dissemination of knowledge based short videos,Explore the production and dissemination practice of short video narrative mode of knowledge from the perspective of public library.this article based on the anal-ysis of the production characteristics of knowledge short videos in our public libraries,This paper constructs a narrative model that integrates perspective framework,discourse framework,structural framework and grammatical framework.So as to provide reference guidance for public libraries to optimize the development and layout of knowledge-based short videos,to achieve better knowledge production and dissemination ef-fects.