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全球竞争视野下人工智能对文化产业的影响:机遇、挑战和路径

The Impact of Artificial Intelligence on the Cultural Industry from the Perspective of Global Competition:Opportunities,Challenges and Paths
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摘要 文化产业与人工智能技术的相互融合展现了前所未有的潜力和挑战,推动文化产业跻身全球竞争的前沿。探讨了人工智能如何影响文化产业。一方面,人工智能为文本、绘画、音乐等领域提供了创新的工具和手段,引领文化产业在红海市场的变革与升级。另一方面,人工智能催生了新兴业态,如即时演算、智能制造和沉浸式体验等,开拓了文化产业蓝海市场的边界。与此同时,文化产业面临着生产要素竞争和“卡脖子”风险,经历着经济结构演变和就业前景变化,遭受着版权问题和安全挑战。因此,我国应当以科技为支柱、以人才为核心、以协议为保障发展文化产业,积极应对大国间的文化产业竞争,推动文化产业高质量发展,建设社会主义文化强国。 The integration of the cultural industry and artificial intelligence technology presents unprecedented potential and challenges,driving the cultural industry towards the forefront of global competition.This study explores how artificial intelligence affects the cultural industry.On one hand,artificial intelligence provides innovative tools and means for fields such as text,painting,music,etc.,leading the cultural industry to undergo transformation and upgrade in the red ocean market.On the other hand,artificial intelligence has given rise to emerging formats such as real-time rendering,intelligent manufacturing,and immersive experiences,thereby expanding the boundaries of the blue ocean market in the cultural industry.At the same time,the cultural industry is facing competition for production factors and risks of being constrained.It is undergoing economic structural changes and shifts in employment prospects,while also grappling with copyright issues and security challenges.China should develop its cultural industry taking science and technology as the pillar,talent as the core,and agreements as safeguards.China should actively respond to competition in the cultural industry among major countries,promote high-quality cultural industry,and strive to build a socialist cultural powerhouse.
作者 周建新 杜峻沨 ZHOU Jianxin;DU Junfeng
出处 《上海商学院学报》 2024年第2期18-32,共15页 Business Economic Review
基金 国家社会科学基金重大项目“文化产业数字化战略实施路径和协同机制研究”(21ZDA082) 泰山产业领军人才工程项目“文化IP场景云生态系统构建与应用” 深圳市哲学社科规划共建项目“深圳推进国家文化数字化战略的实施与创新研究”(SZ2023D005) 深圳大学人文社科领军学者创新团队项目“文化数字化创新体系研究”(24LJXZ03)。
关键词 文化产业 人工智能 数字化 全球竞争 cultural industry artificial intelligence digitization global competition
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