品位、品牌及其传播和影响——对高校学报哲社版的一种理论观察

Grade,Brand and Its Communication and Influence:A Theoretical Observation on the Philosophical and Social Science Edition of University Journals

作为承载科研成果、传播学术文化、弘扬科学精神主阵地之一的我国高校学报,在当前社会多元价值并存的背景下,由于多重因素的共同作用及其影响,使一些高校学报的学术品位呈现下降趋势。以高校学报哲社版的发展现状作为考察对象,试图通过对它的学术品位、品牌效应的现代重构,编辑人员应当具备怎样的理论素养、知识水平、编辑能力,以及如何提升学报的传播能力这三个方面进行理论探索,为高校学报哲社版在今后康健的发展,实现学术品位、品牌效应的升华提供有益的思考和借鉴。

As one of the main positions for carrying scientific research achievements,spreading academic culture and carrying forward the scientific spirit,the academic journals of our country’s universities are in a downward trend due to the combined effects and influences of multiple factors in the context of the coexistence of multiple values in the current society.This paper takes the current situation of the development of the philosophical and social science edition of university journals as the object of investigation,attempts to conduct theoretical exploration on the modern reconstruction of its academic taste and brand effect,what theoretical accomplishment,knowledge level and editing ability editors should possess,and how to improve the communication ability of the journal from these three aspects,so as to help the healthy development of the philosophical and social science edition of university journals in the future.To realize the sublimation of academic grade and brand effect provides beneficial thinking and reference.