文化自信背景下北京冬奥会中华优秀传统文化国际传播研究

A study on the International Dissemination Excellent Chinese Traditional Culture in the Context of Cultural Confidence in Beijing Winter Olympics

文章采用文献资料等研究方法,以2022年第24届北京冬奥会开幕式中表达出的中华优秀传统文化为研究对象,以传播学相关理论与开幕式蕴含的中华传统文化的国际表达实践结合,探讨文化自信背景下北京冬奥会中华优秀传统文化的国际传播。研究认为,自信包容应以求同存异理念引领共情传播,具体表现为言行一致的文化价值符号、以礼相待的待客之道、有容乃大的固有格局等中华优秀传统文化特质;共识融通应以情感共鸣基础画合意空间,通过中西交融的曲折之路与共创人类命运共同体的大国责任呈现;至善至美应以文化创意建构中国特色浪漫,由传统文化的创新映现及星星之火具有燎原之势等文化意象展示。

The 2022 Beijing Winter Olympics,as one of China's biggest home diplomatic events in the post epidemic era,is a brand new opportunity to strengthen the construction of China's international discourse on sports and improve the national image.Based on this,the article adopts literature and other research methods to study the excellent Chinese traditional culture expressed in the opening ceremony of the 24th Beijing Winter Olympics in 2022,and combines the relevant theories of communication science with the international expression of Chinese excellent traditional culture in the opening ceremony to explore the international expression of Chinese excellent traditional culture in the opening ceremony,which is self-confident and tolerant,consensus and integration,as well as the highest goodness and the highest beauty.The study concludes that self-confidence and tolerance should be led by the concept of seeking common ground while reserving differences,which is manifested in the cultural value symbols of consistency between words and deeds,the way of hospitality with courtesy,the inherent pattern of tolerance,and other qualities of excellent Chinese culture;consensus and integration should be based on the emotional resonance of the drawing of consensual space,which is presented through the twists and turns of the road of blending the East and the West,and the great power's responsibility of creating a community of human destiny;the best of all should be constructed with cultural creativity and romance of Chinese characteristics,which is presented by the traditional Chinese traditional culture of the opening ceremony.The best and the most beautiful should be constructed with cultural creativity and romance of Chinese characteristics,and be shown by cultural imagery such as the innovative reflection of traditional culture and the momentum of a star flame having the power of a prairie fire.In order to be able to use the opening ceremony of the Beijing Winter Olympic Games as a platform to promote the international dissemination of Chinese excellent traditional culture.