我国城市体育夜间经济发展的价值、困境与纾解路径

The Development of Chinese Urban Sports Night Economy in the New Era:Value,Dilemma and Relieve Path

体育夜间经济发展作为促进体育市场消费升级革新和推进全民健身战略的必然产物。研究采用文献资料、逻辑分析等研究方法,系统阐释新发展阶段下我国城市体育夜间经济发展的时代价值、困境和路径。研究认为:多元化体育服务功能配套式微、数字化加持业态消费环境狭阻、规范化行业监督治理体系缺位、引领化品牌消费文化培育稚嫩和专业化复合人力资本注入匮乏是成为阻碍体育夜间经济发展的羁绊。建议以弥足体育链态来释放夜间经济消费空间,以强化数字赋能来推进夜间经济提质增效,以健全保障机制来净化夜间经济消费环境;以注重赛事孵化来打造夜间经济文化引领,以夯实人才基础来提升夜间经济服务效能等纾解路径,为我国体育夜间经济和数字经济产业高质量发展提供支撑。

The sports"night economy"has become synonymous with promoting the upgrading and innovation of sports economic market consumption.Using research methods such as logical analysis of literature and data,this paper systematically explains the contemporary value,dilemma and path of the development of our country's urban sports night economy under the new development stage.Conclusion:functional support in the sports space is declining and service efficiency is low;digital economic formats are poorly integrated and the consumption environment is narrow;industry cultivation standards and regulations are absent,and the governance system is insufficient;consumer culture communication channels are not smooth and people’s choices are limited;digital sports Lack of talent and capital,lagging team services and other difficulties.Recommendations:Driven by innovative digital technology,enrich the expansion and efficiency of sports consumption;focus on leading events and innovate the highlights of night sports consumption;purify the night consumption environment and improve the quality of comprehensive sports services;strengthen top-level design concepts and build a reasonable guarantee and supervision mechanism;Sports space chain status,releasing the energy of sports night consumption and other relief paths.