儒家文化词典的构建及运用——基于家族企业的实证检验

The Construction and Application of Confucian Culture Dictionary

通过科学的构建体现儒家文化的词典及指标,进一步研究儒家文化这只无形的手对家族企业行为的影响。基于此,尝试通过自然语言处理技术,构建能够测量企业儒家文化的词典及指标,并提出儒家文化三环模型。研究发现:(1)儒家文化内涵以伦理观为核心,随着个体关系的延伸而动态发展,边界模糊且呈差序格局,大致分为三个维度。(2)儒家文化影响家族企业的慈善捐赠行为,即受儒家文化影响程度越深,其慈善捐赠越多。(3)高管海外背景对儒家文化与慈善捐赠的关系起正向调节作用。在进一步分析中发现,企业规模越大的家族企业,儒家文化对慈善捐赠的积极影响越明显。

The influence of the invisible hand of Confucian culture on the behaviour of family enterprises is further studied by scientifically constructing dictionaries and indicators that reflect Confucian culture.Based on this,an attempt is made to construct a lexicon and indicators that can measure the Confucian culture of an enterprise through natural language processing technology,and a three-ring model of Confucian culture is proposed.It is found that(1)the connotation of Confucian culture is centred on the ethical view,which develops dynamically with the extension of individual relationships,with fuzzy boundaries and a poorly ordered pattern,and is roughly divided into three dimensions.(2)Confucian culture influences the charitable giving behaviour of family firms,i.e.the deeper the influence of Confucian culture,the more charitable donations they make.(3)Overseas background of executives positively moderates the relationship between Confucian culture and charitable giving.In further analyses,it is found that the larger the enterprise size of the family firm,the more obvious the positive influence of Confucian culture on charitable giving.