中华文化国际传播的范式研究

Paradigm Research on the International Dissemination of Chinese Culture

中华文化的国际传播对世界各国人民全面系统地了解真实的中国,提升中华文化的国际影响力有重要意义。从认知心理学视角下增强中华文化国际传播,有利于为构建人类命运共同体提供认知支持,提升中华文化的国际话语权,推动人类文明交流互鉴,激发和培养中华文化的创新活力。目前,中华文化在国际传播中仍面临西方化、同质化、他者化、数字化等方面的挑战。因此,要在厘清中华文化国际传播的中国范式的内涵和特征的基础之上,深入了解受众的心理特征和需求,克服文化差异和障碍,坚定文化自信,推进数字时代的文化创新,向世界讲好中国故事,塑造可信、可爱、可敬的中国形象。

The international dissemination of Chinese culture is of great significance for people around the world to have a comprehensive and systematic understanding of the real China and enhance the international influence of Chinese culture.Enhancing the international dissemination of Chinese culture from the perspective of cognitive psychology is conducive to providing cognitive support for the construction of a community with a shared future for mankind,enhancing the international discourse power of Chinese culture,promoting exchanges and mutual learning among human civilizations,and stimulating and cultivating the innovative vitality of Chinese culture.At present,Chinese culture is still facing challenges in international communication,such as Westernization,homogenization,othering,and digitization.Therefore,on the basis of clarifying the connotation and characteristics of the Chinese paradigm of international dissemination of Chinese culture,it is necessary to deeply understand the psychological characteristics and needs of the audience,overcome cultural differences and obstacles,strengthen cultural self-confidence,promote cultural innovation in the digital age,tell Chinese stories to the world,and create a credible,lovely and respectable image of China.