我国青少年的媒体使用、媒体信任与政治信任——基于一项全国性问卷调查的研究

The Media Use,Media Trust and Political Trust among Chinese Adolescents:A Survey Based on A National Investigation

建构政治信任是青少年政治社会化的重要目标,媒体则是塑造该群体政治信任的重要途径。通过对广东、湖北、甘肃三省六地近1400名在校中学生的问卷调查,考察媒体使用和媒体信任对青少年群体政治信任的影响。数据分析表明,青少年的媒体使用既直接促进政治信任,还通过媒体信任对政治信任产生间接影响。媒体使用对青少年的政治信任具有显著的正向促进作用,即青少年使用媒体获取时政信息越频繁,其对于政治行为者、政府、政党、政治制度和政治系统的信任程度就越高。官方媒体信任和非官方媒体信任都能显著促进青少年的政治信任,且两种媒体信任在媒体使用和政治信任之间发挥着重要的中介作用。从政治传播视角揭示了媒体使用对青少年政治信任的多重影响路径,彰显和证实了媒体信任在该群体政治信任培育中的重要价值。将中介变量媒体信任划分为官方媒体信任和非官方媒体信任两个维度,丰富和拓展了学界对媒体信任和政治信任之间关系的理解。

Political trust is an important goal of young people’s political socialization.Under the treacherous international political situation,contemporary young people’s political trust is an unavoidable topic.Understanding and grasping the sources and mechanisms of youth political trust is conducive to promoting the healthy development of politics in China.The media is an important source of shaping the political trust of this group.Based on a review of existing literature,this study examines the impact of media use by this group on political trust in today’s communication change environment,with a particular focus on the intermediary role played by media trust.It explores how youth’s media use can further shape their political trust through media trust.In order to verify the research hypothesis,this article adopts the hierarchical sampling method and conducts a questionnaire survey on 24 middle school students’classes from 6 cities in Gansu,Hubei,and Guangdong.This study distributed a total of 1,508 questionnaires through face-to-face interviews,and ultimately collected 1396 valid questionnaires.Through a questionnaire survey of nearly 1,400 middle school students in Guangdong,Hubei,and Gansu provinces,this study examines the impact of media use and media trust on the political trust of youth groups.Data analysis shows that youth’s media use not only directly promotes political trust,but also indirectly affects political trust through media trust.The use of media has a significant positive effect on adolescents’political trust,that is,the more frequently adolescents use media to obtain current political information,the higher their trust in political actors,governments,political parties,political systems and political systems.In the impact of media trust on political attitudes,both official and unofficial media trust can significantly promote political trust among adolescents,and media trust plays an important intermediary role.This study reveals the multiple impact paths of media use on youth political trust from the perspective of political communication,highlighting and confirming the important value of media trust in the cultivation of political trust in this group.By dividing the intermediary variable media trust into two dimensions:official media trust and unofficial media trust,this study enriches and expands the academic understanding of the relationship between media trust and political trust.