非遗文化元素促进乡村创意产业发展的实践与探索——文创产品设计的作用与策略

Practice and Exploration of Promoting the Development of Rural Creative Industries with Intangible Cultural Heritage Elements:The Role and Strategy of Cultural and Creative Product Design

非遗文化内涵丰富、价值多元,独有的文化基因恰是当前乡村创意产业发展的灵感来源。为促进文创产业迅速崛起,落实乡村非遗保护与文化传承,则可借助非遗文化元素展开文创产品设计,深入挖掘乡村优秀文化内涵,优化创意产业,实现文创赋能,助力乡村振兴。对此,尝试从非遗文创产品的特征与设计过程着手,分析了非遗文创产品设计在乡村发展中的作用,最后分别针对无形类和有形类文创产品提出了一定设计策略。

Non-legacy culture is rich in connotation and value,and its unique cultural gene is the inspiration for the development of rural creative industry.In order to promote the rapid rise of the cultural and creative industries,and to implement the protection and cultural inheritance of the intangible cultural elements in rural areas,we can carry out the design of cultural and creative products with the help of the intangible cultural elements,to realize the ability of literary creation,and to promote the revitalization of rural areas.This paper tries to analyze the function of the design of non-heritage products in rural development from the characteristics and design process of non-heritage products,finally,some design strategies are put forward for the intangible and tangible cultural and creative products.