4Ella Joseph. Promoting Corporate Social Responsibility: ls Market-based Regulation Sufficient? New Economy, 2002, 9(2): 96-101.
5Webster Jr, Frederick E.. Determining the Characteristics of the Socially Conscious Consumer. Journal of Consumer Research, 1975, 2(3): 188-196.
6Mohr, Lois A., Deborah J. Webb, Katherine E. Harris. Do Consumers Expect Companies to be Socially Responsible? The lmpact of Corporate Social Responsibility on Buying Behavior. Fournal of Consumer Affairs, 2001, 35(1): 45-72.
7Lois A. Mohr, Deborah J. Webb. Effects of Corporate Social Responsibility and Price on Consumer Responses . Journal of Consumer Affairs, 2005, 39(1): 121-147.
8Sen, Sankar., Bhattacharya, C. B.. Does Doing Good always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility Journal of Marketing Research, 2001, 5, Vol.38, Page(s): 225-243.
9Brown, T. J., P. A. Dacin. The Company and the Product: Corporate Associations and Consumer Product Responses. Journal of Marketing, 1997, 61(1): 68-84.
10Yeosun Yoon, Zeynep Gurhan-canli, Norbert Schwarz. The Effect of Corporate Social Responsibility (CSR) Activities On Companies With Bad Reputations. Journal of Consumer Psychology, 2006, 16(4): 377-390.