社交媒体场域中日常摄影的媒介建构逻辑研究

Study on the Logic of Media Construction of Daily Photography in the Social Media Field

当下摄影图像生产、传播与保存的单一性、单向性与私密性转向了泛众化、去中心化以及公开化,这意味着摄影被重新定义为一种多方参与的实践活动。新闻纪实摄影作者身份的转变、摄影视阈的拓展以及个人视觉档案的公开使得摄影这一媒介的拍摄与分享不再只是信息生产与传播的过程,而是成为了建构人们现实认知与实践活动的重要媒介。本研究从中国社交媒体选取数个能够作为实例的图像#Tag,探讨当下日常摄影与社交媒体对大众的现实认知、议程设置以及实践行为的建构作用。大众不再是沉默的观众而是成为了解释并建构意义的积极行动者,但同时这也加强了这一类图像的“文化工业产物”属性,算法所构建的框架仍然具有潜在的风险。

The singularity,unidirectionality and privacy of the production,dissemination and preservation of photographic ima-ges have shifted to a pan-crowd,decentralization and publicity,which means that photography has been redefined as a multi-participant practical activity.The shift in authorship of documentary photography,the expansion of photographic perspectives,and the publicisation of personal visual archives have made photography not only a process of information production and dissemi-nation,but also an important medium for constructing people's perceptions of reality and practical activities.In this study,sever-al exemplary tag images from Chinese social media are selected to explore the role of daily images and social media in construc-ting people's perception of reality,agenda-setting,and practical behaviors.The public are no longer silent audiences but active actors in interpreting and constructing meanings,but at the same time,this also reinforces the attributes of these images as'products of the cultural industry",and the algorithmically constructed frameworks are still potentially risky.