基于网络爬虫技术的大众体育社交媒体传播特征及推动力分析——以中国排球运动的微博传播为例

Analysis of Communication Characteristics and Driving Forces of Mass Sports in Social Media based on Web Crawler Technology——Take the Microblogging Spread of Volleyball in China

体育项目的发展离不开公众参与,而其影响力扩大则必然通过媒体传播方可实现。以中国排球运动的微博传播为例,运用网络爬虫技术搜集相关字段信息;基于议程设置理论与二级传播理论,采用SPSS数据分析工具,对该运动项目在社交媒体平台上所呈现出的传播特征进行讨论;进一步地对该运动项目在社交媒体平台的传播动能进行分析。通过该文,对社交媒体在大众体育传播中所扮演角色有更清晰的认知,并丰富体育媒介传播的理论体系。

The development of sports is inseparable from public participation,and the expansion of its influence can only be realized through media communication.Taking microblog communication of Chinese volleyball as an example,this paper uses web crawler technology to collect relevant field information;based on agenda setting theory and secondary communica tion theory,this paper discusses the communication characteristics of the sport on social media platform by using SPSS data analysis tool;and furtheranalyzes the communication dynamics of the sport in social media platform.Through this paper,we have a clearer understanding of the role played by social media in mass sports communication,and enrich the theoretical system of sports media communication.