浅析北京冬奥会背景下“科技冬奥”冰雪科普策略——以抖音短视频为例

Analysis of the"Science and Technologyy Winter Olympics"Ice and Snow Popularizationof Science Strategy under the Backgroundd of the Beijing Winter Olympics--Taking TikTok Short Video as an Example

在中国社会主义现代化全面推进的新征程中,提升青少年的科学素养和综合素质,以促进其全面发展,是科普工作和奥林匹克教育的共同目标。在2022北京冬奥会期间,冰雪科普活动创新地将奥林匹克教育和科普活动融合在一起,满足了公众的需求,并以冬奥知识和冰雪运动作为科普传播的优秀载体,推广和普及了奥林匹克教育和冰雪运动的相关知识和技能。该文采用文献资料收集、数理统计法对冰雪科普活动进行了深入的调查研究,冰雪科普活动通过创新性地将冬奥教育与科学技术的普及融合在一起,带来了奥林匹克教育活动形式和内容的新颖变化,不仅有助于提升大众对冰雪运动的正确认知,还促进了大众参与冰雪运动的积极性。

In the new journey of comprehensively promoting socialist modernization in China,enhancing the scientific literacy and comprehensive quality of young people to promote their all-round development is a common goal of science popularization and Olympic education.During the 2022 Beijing Winter Olympics,innovative ice and snow science popularization activities integrated Olympic education and science popularization activities,meeting the public's needs and using knowledge of the Winter Olympics and ice and snow sports as excellent carriers for science popularization.This initiative promoted and popularized relevant knowledge and skills of Olympic education and ice and snow sports.This paper conducted an in-depth investigation and research on ice and snow science popularization activities by using literature collection and mathematical statisticsmethods.By innovatively integrating Winter Olympics education with the popularization of science and technology,ice and snow science popularization activities bringnovel changes in the form and content of Olympic education activities.This initiative not only helps to improve the public's correct understanding of ice and snow sports but also promotes the enthusiasm of the public to participate in ice and snow sports.