民族地区乡村旅游高质量发展的文化基因解码

乡村旅游正发展成为助力乡村产业优化转型、破解乡村发展动力不足、就近解决乡村劳动者就业的重要途径,民族地区乡土文化是乡村旅游高质量发展的关键点和突破口。在文献梳理的基础上,该文设计乡村旅游地文化基因聚类“解码”技术路径,并按照该技术路径对湖南省怀化市乡村旅游项目进行逐层聚类,研究发现5种文化基因是该区域内乡村旅游发展的文化内核,占据着乡村旅游产品的核心位置,成为乡村旅游的核心吸引物,未来也是该区域乡村旅游高质量发展的文化基因,通过4种途径可以推动乡村旅游高质量发展。该研究可以为乡村旅游高质量发展指明新方向、注入新动力,为其他地区提供借鉴和参考。

Rural tourism is becoming an important way to help the optimization and transformation of rural industry,solve the lack of motivation for rural development,and solve the employment of rural workers nearby.Local culture in ethnic areas is the key point and breakthrough for the high-quality development of rural tourism.On the basis of literature review,the paper designs the technical path of cultural gene clustering"decoding"in rural tourism destinations,and clusters the rural tourism projects in Huaihua City,Hunan Province layer by layer according to the technical path.It is found that five cultural genes are the cultural core of the development of rural tourism in this region,occupy the core position of rural tourism products,and become the core attraction of rural tourism.The future is also the cultural gene for the high-quality development of rural tourism in this region,which can promote the high-quality development of rural tourism in four ways.This study can point out a new direction and inject new power for the high-quality development of rural tourism,and provide reference and reference for other areas.