隐匿到彰显:乡村体育文化的新发展——贵州榕江县“村超”联赛启示

From Obscurity to Prominence:The New Development of Rural Sports Culture——The Inspirational Case of the"Village Super"League in Rongjiang County,Guizhou Province

体育在乡村发展中扮演着越来越重要的角色。乡村体育文化对于乡村的物质文明和精神文明建设均有极大的推动作用。本文以榕江县“村超”联赛为个案,运用文献资料法、逻辑分析法等研究方法,从榕江县“村超”联赛的隐匿到彰显推论出我国乡村体育文化发展的特点,进而从4个方面提出我国乡村体育文化的发展方向:政府“还权赋能”,做好乡村体育的“服务者”;突出村民主体地位,夯实“村子号”特色;以地域文化为基石打造和培育特色品牌赛事;以媒体之名为乡村体育聚流量。

Sports are playing an increasingly vital role in the development of rural areas.Rural sports culture contributes significantly to the material and spiritual advancement of rural communities.This study examines the characteristics of rural sports culture development in China,focusing on the transition from obscurity to prominence in the"Village Super"League in Rongjiang County.Utilizing research methods such as literature review and logical analysis,this paper proposes four key directions for the development of rural sports culture in China:the government delegating power and empowering to act as a"service provider"for rural sports,prioritizing the role of villagers as key stakeholders and solidifying the distinctiveness of the"vllage brand,"leveraging regional culture as a foundation to create and nurture unique branded sporting events,and utilizing media to attract attention to rural sports and engage wider audiences.