全民健身视域下我国体育市场政策变革与发展方向研究

Evolution and Reform Direction of China's Sports Market Policy in the Context of Fitness-for-All Campaign

本文运用Nvivo编码软件对1993—2023年我国体育市场政策文件进行编码分析,在此基础上,从体育市场发展、全民健身推动等方面探讨了改革开放以来我国体育市场政策的演变及其特点,分析了体育市场发展面临的机遇和挑战,提出了体育市场发展应由基础向规范化建立标准体系,旨在为促进我国体育市场的健康有序发展、实现体育产业的持续健康发展提供政策参考。

This study utilizes Nvivo coding software to analyze and code China's sports market policy documents from 1993 to 2023.Based on this analysis,the paper explores the evolution and distinguishing features of China's sports market policies since the initiation of the economic reform and opening-up,with a specific focus on the development of the sports market and the promotion of fitness-for-all.It examines the opportunities and challenges faced by the sports market and proposes the establishment of a standardized framework to facilitate the healthy and systematic growth of China's sports market.The objective is to provide policy recommendations for the sustained and robust development of China sports industry.