禁渔背景下湘西渔村渔文化传播在文旅产业中的设计研究——以辰溪县仙人湾瑶族乡渔业村为例

Design and Research on the Spread of Fishing Culture in Xiangxi Fishing Villages in the Cultural and Tourism Industry Under the Background of Fishing Ban—Take the Fishery Village of Xianrenwan Yao Township,Chenxi County as an Example

为探究湘西渔村渔文化传播方式,实地调研了湖南省辰溪县仙人湾瑶族乡渔业村等山区,分析总结了禁渔背景下渔村发展现状及产业转型的困境,指出了传统渔文化传播方式存在的不足,提出了湘西渔村渔文化传播在发展文旅产业设计中的设计策略,通过挖掘并传承优秀的传统渔文化,创新发展现代新型渔文化,将各类渔文化元素植入现代渔村产业链中,发展渔文化乡村文旅,打造现代渔民、渔村、渔业发展的新路径平台,助推渔民转业、提高渔民收入,推动渔文化传播。以期为现代渔村发展文旅新业态设计渔文化传播方式提供参考和借鉴。

In order to explore the communication mode of fishing culture in Xiangxi fishing villages,the author went to the fishing villages in Xianrenwan Yao Township,Chenxi County,Hunan Province to conduct field research.The article analyzed and summarized the development status of fishing villages and the dilemma of industrial transformation under the background of fishing ban,pointed out the shortcomings of the traditional communication mode of fishing culture,proposed the design strategy of fishing culture communication in Xiangxi fishing villages in the development of cultural and tourism industry design,excavated and inherited excellent traditional fishing culture,innovated and developed modern new fishing culture,integrated various fishing cultural elements into the modern fishing village industry chain,developed fishing culture and rural tourism,created a new path platform for the development of modern fishermen,fishing villages,and fisheries,promoted the conversion of fishermen,increased their income,and promoted the dissemination of fishing culture.To provide reference and inspiration for the development of new cultural and tourism formats in modern fishing villages and the design of fishing culture dissemination methods.