VI理论指导下高校档案馆视觉系统建设的价值阐述与实现路径研究

Research on the Value Elaboration and Realization Path of Visual System Construction in University Archives under the Guidance of VI Theory

随着时代发展,越来越多知名企业、事业单位、高校开始重视自身品牌形象建设,视觉系统在这些领域已有较为成熟的应用和发展。近年来,高校档案馆开始尝试视觉系统建设,但至今进行仍缓慢。文章以视觉识别(VI)系统理论为基础,通过合肥工业大学档案馆尝试进行视觉系统创建的经验,从必要性、特点、存在问题等方面,探讨高校档案馆视觉系统建设的价值和路径。

With the development of the times,more and more well-known enterprises,institutions,colleges and universities began to pay attention to their own brand image construction,visual system in these areas have been more mature application and development.In recent years,University Archives began to try the construction of visual system,but it is still slow.Based on the theory of the visual identity(VI)system,the paper attempts to Hefei University of Technology the experience of the creation of a visual system through the archives,this paper probes into the value and path of the construction of the visual system of University Archives.