摘要
[目的/意义]探索高校图书馆微信公众平台阅读推广推文主题及策略,为高校阅读推广建设和发展提供参考。[方法/过程]获取高校图书馆微信公众平台推文信息,采用Python实现LDA主题模型对阅读推广推文进行主题建模分析。[结果/结论]高校图书馆借助微信公众平台开展的阅读推广推文主题可分为5大类,每个主题呈现不同的受欢迎度,并体现5个方面的特征。最后对微信公众平台阅读推广建设提出相应对策,以期为高校图书馆微信公众平台阅读推广建设提供有益启示。
[Purpose/significance]This paper aims to explore the topics and strategies of reading promotion tweets on WeChat public platform of university libraries and provide references for the construction and development of reading promotion in universities.[Method/process]It obtains the information of tweets on WeChat public platform of university library and uses Python to implement LDA topic model to conduct topic modeling analysis of reading promotion tweets.[Result/conclusion]The topics of reading promotion tweets carried out by university libraries with the help of WeChat public platform can be divided into 5 categories,each of which presents different popularity and embodies 5 characteristics.Finally,this paper puts forward corresponding countermeasures for the construction of reading promotion on WeChat public platform,to provide beneficial enlightenment for the construction of reading promotion on WeChat public platform of university libraries.
作者
呼和木其
王文婷
Huhemuqi;Wang Wenting(Inner Mongolia University of Technology Library,Hohhot Inner Mongolia 010051)
出处
《情报探索》
2024年第6期102-109,共8页
Information Research
基金
内蒙古自治区教育厅人文社会科学项目“文化传承视角下民族地区图书馆经典阅读推广体现构建研究”(项目编号:NJSY21310)
内蒙古工业大学科学研究社科重点项目“‘双一流’背景下民族地区高校图书馆阅读推广服务提升研究”(项目编号:SZ201901)
内蒙古工业大学科学研究项目“基于多维视角的我校师生数据素养能力现状调查与分析”(项目编号:SK201710)成果。
