立体化阅读推广的模式创新与实践探索——基于浙江工业大学图书馆的多案例研究

Model Innovation and Practice Exploration on Stereoscopic Reading Promotion:a Multi-Case Study of ZJUT Library

立体阅读推广的兴起是对阅读媒介变革的积极回应,其本质是媒介混合时代下发生在阅读推广领域的“媒介融合”策略与实践。为更好地揭示立体化阅读推广的内涵,阐述阅读推广媒介及其相关要素的融合与渗透,论文基于拉斯韦尔的传播学5W模式及其新发展内涵,建构了一个含7大要素、3大流程的“7W3C”立体化阅读推广模式。基于此框架对浙江工业大学图书馆立体阅读推广案例进行分析、评估并提出策略建议,为立体阅读推广从概念化的理论转化为可描述、可量化、可执行的实践模式提供参考。

The rise of stereoscopic reading promotion is a positive response to the change of reading media.It is a media integration strategy and practice in reading promotion field in the age of mixed media.In order to better reveal the connotation of stereoscopic reading promotion and analyze the integration and penetration of its related elements,this paper constructs a 7W3C stereoscopic reading promotion model.This model is based on Lasswell’s 5W Communication Model and its new development connotation,has 7 major elements and 3 major processes.Based on this framework,this paper analyzes and evaluates on ZJUT Library’s typical reading promotion cases,and also proposes strategic recommendations.This will provide a reference for transforming the conceptualized theory of stereoscopic reading promotion into a describable,quantifiable,and actionable practical model.