跨文化传播视域下河南文化旅游的外宣策略研究

Research on the Outreach Strategies of Henan Cultural Tourism under the Perspective of Cross-Cultural Communication

在全球化浪潮中,跨文化传播对于地区文化旅游的国际化推广具有举足轻重的作用。该文以河南文化旅游为研究对象,分析了河南丰富的文化旅游资源和地理优势,包括历史文化遗址、自然风光和民俗文化等;阐述了跨文化传播理论的内涵及其在文化旅游外宣中的应用;分析了河南文化旅游外宣存在的问题,包括传播力度不足、文化资源挖掘不够、旅游基础设施和服务水平有待提高及对外宣传策略缺乏创新等方面;提出了在跨文化传播视域下的河南文化旅游外宣策略,包括精准定位与明确目标、多元化传播渠道的拓展、举办国际活动提升影响力,以及加强国际合作拓展市场空间等。该文不仅为河南文化旅游的国际化发展提供理论支撑,也为实践层面的策略实施提供指导,以期助力提升河南文化旅游在国际舞台上的知名度和吸引力。

In the wave of globalization,cross-cultural communication plays an important role in the international promotion of regional cultural tourism.This thesis takes Henan cultural tourism as the research object,analyzes the rich cultural tourism resources and geographical advantages of Henan,including historical and cultural sites,natural scenery and folk culture,etc.;explains the connotation of cross-cultural communication theory and its application in the promotion of cultural tourism;analyzes the problems of Henan's cultural tourism promotion,including insufficient communication,insufficient excavation of cultural resources,improvement of tourism infrastructures and services,and lack of innovation in external promotion strategies;puts forward the strategy of Henan's cultural tourism promotion in the perspective of cross-cultural communication.It also analyzes the problems of Henan's cultural tourism outreach,including insufficient communication efforts,insufficient excavation of cultural resources,insufficient improvement of tourism infrastructure and service level,and lack of innovation in external publicity strategies.This thesis not only provides theoretical support for the international development of Henan cultural tourism,but also provides guidance for the implementation of strategies at the practical level,with a view to enhancing the popularity and attractiveness of Henan cultural tourism in the international arena.