新乡市文旅文创融合高质量发展对策研究

Research on Countermeasures for High-Quality Integration and Development of Cultural Tourism and Cultural and Creative Industries in Xinxiang City

新乡市具有丰富的历史文化底蕴和旅游资源。深入推进文旅文创融合高质量发展,对于提升新乡市文化旅游软实力和区域竞争力具有重大意义。该研究基于对新乡市文旅文创融合发展的现状分析,指出其存在文旅文创融合度有待提高、文创产品创新性有待加强、文化旅游高素质人才紧缺等问题。针对以上问题,提出推动新乡市文旅文创融合高质量发展的对策,主要包括:加强顶层设计,深入实施文旅文创融合战略;深入挖掘文化内涵,推动文化与旅游深度融合发展;推动文化创意产业高质量发展,激发文创产品消费活力;加强文化旅游人才队伍建设,优化人才队伍结构。

Xinxiang City has a rich historical and cultural heritage and tourism resources.Further promoting the high-quality integration of cultural tourism and cultural and creative industries is of great significance to enhance the soft power of cultural tourism and regional competitiveness of Xinxiang City.Based on the analysis of the current situation of the integration of cultural tourism and cultural and creative industries in Xinxiang City,it is pointed out that there are problems such as the integration degree of cultural tourism and cultural and creative industries to be improved,the innovation of cultural and creative products to be strengthened,and the shortage of high-quality cultural and tourism talents.Given the above problems,the countermeasures and suggestions to promote the high-quality integration of cultural tourism and cultural and creative industries in Xinxiang City mainly include:strengthening the top-level design and implementing the integration strategy of cultural tourism and cultural and creative industries;deeply excavating cultural connotation and promoting the deep integration of culture and tourism;promoting the high-quality development of cultural and creative industries and stimulating the consumption vitality of cultural and creative products;strengthening the construction of cultural and tourism talents and optimizing the structure of talents.