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医学图书出版中多媒体内容整合与设计策略探索

Exploration of Multimedia Content Integration and Design Strategies in Medical Book Publishing
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摘要 [目的]探讨在医学图书出版中多媒体内容整合的必要性和可行性,以期提高医学教育的质量和效率。[方法]在分析医学图书出版特点和多媒体技术发展趋势的基础上,从内容类型、关键技术、设计策略等方面入手,系统阐述医学图书出版中多媒体内容整合的实现路径。结合实践案例,总结经验教训,提出对策建议。[结果]多媒体内容整合可有效弥补传统医学图书的不足,满足医学教育对知识传授与技能培养的双重需求。合理运用文字、图表、动画、视频、虚拟现实等多媒体元素,能够提高医学知识的呈现效果和学习者的接受程度。但多媒体内容整合也面临诸多挑战,需要出版机构、编辑团队、作者团队、医疗机构、医学院校、技术团队通力合作,在人才、经费、设备等方面形成保障机制。[结论]在医学图书出版中合理运用多媒体内容整合策略,能够显著提升医学教育和医疗水平的质量和效果,值得进一步推广应用。 [Objective]To explore the necessity and feasibility of integrating multimedia content in medical book publishing,in order to improve the quality and efficiency of medical education.[Method]Based on the analysis of the characteristics of medical publishing and the development trend of multimedia technology,from the aspects of content type,key technology,design strategy,etc.,the realization path of multimedia content integration in medical publishing was systematically expounded.Combined with practical cases,lessons were summarized and countermeasures were proposed.[Results]The integration of multimedia content can effectively make up for the shortage of traditional medical books,and meet the dual needs of knowledge impartation and skill training in medical education.The reasonable use of text,charts,animation,video,virtual reality and other multimedia elements can improve the presentation effect of medical knowledge and learners'acceptance.However,the integration of multimedia content also faces many challenges,which requires the cooperation of publishing institutions,editorial teams,author teams,medical institutions,medical colleges and universities,and technical teams to form a guarantee mechanism in talents,funds and equipment.[Conclusion]The reasonable use of multimedia content integration strategy in medical book publishing can significantly improve the quality and effect of medical education and medical level,which is worthy of further promotion and application.
作者 袁帅军 YUAN Shuaijun(Peking University Medical Press,Beijing,100191,China)
出处 《文化创新比较研究》 2024年第13期41-45,共5页 Comparative Study of Cultural Innovation
关键词 医学图书出版 多媒体 内容整合 设计策略 互动性 发展趋势 Medical book publishing Multimedia Content integration Design strategy Interactivity Development trends
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