赣南苏区红色文化传承与文创产品设计研究

Research on Red Cultural Inheritance and Cultural and Creative Product Design in Gannan Soviet Area

赣南是苏区精神的发源地。该文通过分析赣南地区红色文化的基本类型和现状,从乡村振兴的角度出发,尝试在文创产业中,将红色文化与文创产品相结合,做到文化传承与经济发展两不误,深化文化事业带来的经济效益,明确红色文化的发展方向。同时,笔者通过在赣南地区进行实地调研,对优秀的文创产品进行分析和总结,针对目前红色文创产品地域特征不明显、设计形式单一及消费者定位不清晰等问题,提出赣南苏区红色文创产品设计新的开发路径。在现有的设计基础上,结合赣南苏区红色故事,让红色文创产品在价值上符合时代发展的要求,为地域性文创产品设计提供一种新的视角。

Gannan is the birthplace of the spirit of the Soviet Union and establishes red cultural confidence.By analysing the basic types and current situation of red culture in Gannan,this paper tries to combine red culture with cultural and creative products in the cultural and creative industry from the perspective of rural revitalization,so as to achieve both cultural inheritance and economic development,deepen the economic benefits brought about by cultural undertakings,and make clear the direction of the development of red culture.At the same time,through field research in Gannan area,the excellent cultural and creative products are analysed and summarized,and a new development path for the design of red cultural and creative products in Gannan Soviet area is proposed in response to the current problems of inconspicuous regional characteristics of red cultural and creative products,single design form and unclear consumer positioning.On the basis of the existing design,combining with the red story of Gannan Soviet Area,the red cultural and creative products can meet the requirements of the development of the times in terms of value,and provide a new perspective in the regional cultural and creative product design.