摘要
伴随着新媒体的发展,文化IP逐渐进入了人们的生活。它慢慢成为各行各业发展的重要动力并呈现多业态混合的趋势。旅游业也把IP深度融入了其发展的过程中,对景区及旅游目的地进行文化IP形象打造已成为旅游业的发展趋势。本文分析了旅游目的地形象与旅游目的地文化IP的关系,文化IP对三亚旅游目的地形象的巨大影响,三亚打造文化IP形象过程中存在的问题及三亚旅游目的地形象提升的策略。
With the development of new media,cultural IP has gradually entered people's lives.It has gradually become an important driving force for the development of all walks of life and presents a mixed trend of multi-formats.The tourism industry has also deeply integrated IP into its development process,and the cultural IP image building of scenic spots and tourist destinations has become the development trend of the tourism industry.This paper analyzes the relationship between tourism destination image and tourism destination cultural IP,cultural IP has a great impact on the tourism destination image of Sanya,the prob-lems existing in the process of building cultural IP image of Sanya,and the strategy of promoting the tourism destination image of Sanya.
作者
杨坤燕
YANG Kunyan(International School,Hainan Tropical Ocean University,572022,Sanya,Hainan,China;Hainan International Island Tourism Research Base,572022,Sanya,Hainan,China;Hainan Cruise Yacht Research Base,572022,Sanya,Hainan,China)
出处
《特区经济》
2024年第5期148-151,共4页
Special Zone Economy
基金
海南省国际海岛休闲度假旅游研究基地建设项目
海南省自由贸易港邮轮游艇研究基地建设项目
2024年度海南热带海洋学院人才科研启动资助项目(项目编号:RHDRCSK202427)。
